2022 Consumer Trends: Metaverse & Social Commerce
Social commerce remains a strong area for growth while live-streaming and the Metaverse are early in their adoption cycles.
- Which consumers are active within the Metaverse
- How consumers utilize the Metaverse
- Shopping behaviors in the Metaverse
What’s Inside?
CommerceNext fielded two consumer surveys in partnership with The Commerce Experience Collective (CommX), Bizrate Insights and a community of like-minded professionals — chaired by Bloomreach — with a focus on driving the future of e-commerce.
1
Which segments of consumers are active within the Metaverse, social commerce, and livestream shopping.
2
How consumers utilize Metaverse, social commerce, and livestream shopping — both now and in the future.
3
What shopping behaviors consumers plan to adopt in the Metaverse.
Is It Worth The Hype?
The Metaverse is all over headlines, and retailers are abuzz about the possibilities. From virtual worlds to livestream shopping to social commerce, there’s a lot to experiment with, but what do consumers actually think about all things Metaverse? The answer might surprise you.
Should You Invest?
The eventual adoption of the Metaverse will allow brands and retailers to reach consumers in a personalized and meaningful way. Brands will have to focus their resources on this revolution in ecommerce if they want to keep up.
